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Herd Behaviour

I don't want to spam Scoble's comments any more, so I'll post here. :) He says in his comments:

No one had to upgrade from DOS. No one has to upgrade to Longhorn. Microsoft will, however, try to make it compelling for you to do that.
Of course they don't have to. No one has to have a TV these days but most people do so they can watch Animaniacs. They need to have Windows because they want to surf the web in a browser. Peer pressure, man. It's not just for teenagers anymore.

You compel your users to upgrade by dangling the content carrot in their faces. Then they honestly believe they "have to" have email. They have to have a web browser. These fringe things become part of their daily lives and are now a requirement -- like electricity. The turning point comes when you think of how your life would be drastically different without Technology X. Wow, where would we be?

So you have to upgrade. Who wants to lose the rat race? Not Joe User, that's for sure.

Posted at June 12, 2003 at 12:45 AM EST
Last updated June 12, 2003 at 12:45 AM EST
Comments

a little ot, but the animaniacs was probably my most like cartoon... i think had it continued on the adultish trail, I would have to say I liked it more than simpsons (and I love the simpsons)

» Posted by: andrew at June 14, 2003 12:58 PM

It definitely had a lot of jokes for adults. I remembered thinking "what grown-ups would watch a cartoon like this?" but then I realised that some parents probably watch TV with their kids. What a novel idea. :)

» Posted by: Ryan at June 14, 2003 06:43 PM
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